Umbria, Italy
Collaboration with Michelin Guide in Umbria, Italy
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Recent campaign with Michelin Guide and Umbria Tourism took me to a lesser known region of Italy, Umbria. During a week in September 2023 I captured and experienced some of the authentic restaurants and hotels that are a part of the MICHELIN Guide selection in this region known as the Green Heart of Italy.
The aim of the campaign was to feature the Michelin Guide app & website as well as to spotlight Michelin Guide Hotels and restaurants selections. Another goal was to promote the authentic region of Umbria, which is a hidden gem overshadowed by its more famous neighbouring regions.
In the program: authentic medieval towns, endless olive groves, rolling hills punctuated with cypresses, delicious cuisine featuring truffles, olives, chocolates & wines as well as an impressive selection of historical, design and charming places to stay.
Here is a personal selection of 35 mm film shots that are the fruit of the campaign.
